The Hay-List
The Hay-List is an animated comedy universe: one farm, six animal characters — and each of them runs their own social accounts as an influencer in their own niche. They all live in one shared world, Marvel-style: solo shorts land on TikTok, Instagram and Facebook, while “Avengers-style” ensemble episodes (under five minutes) play on one shared YouTube channel.
The whole cast: Coco, Turbo, Colonel Cluckson, Dottie, Solomon and Wattson.
Tone & art style
- Tone: funny — written for an adult audience, but still perfectly enjoyable for kids.
- Setting: green farmland, red barn, silo, tractors and trucks, rolling fields.
- Art style: warm 2D hand-drawn storybook / comic look — brown ink outlines, colored-pencil and watercolor shading, visible paper grain, muted warm palette. No 3D, no CGI.
Meet the cast
Follow the farm
The group accounts for ensemble content are live on three platforms already:
| Platform | Handle | Status |
|---|---|---|
| YouTube — ensemble episodes | @haylistfarm | ✅ live |
| The Hay-List | ✅ live | |
| @haylistfarm | ✅ live | |
| TikTok | @haylistfarm | ⏳ planned |
| [email protected] | ✅ registered |
Every character also runs their own accounts — handle pattern: <name>.haylist everywhere.
| Character | TikTok | |||
|---|---|---|---|---|
| 🐐 Coco | ✅ coco.haylist | ✅ @coco.haylist | ⏳ planned | [email protected] |
| 🐿️ Turbo | ✅ turbo.haylist | ✅ @turbo.haylist | ⏳ planned | [email protected] |
| 🐓 Colonel Cluckson | ✅ cluckson.haylist | ✅ @cluckson.haylist | ⏳ planned | [email protected] |
| 🐷 Dottie | ✅ dottie.haylist | ✅ @dottie.haylist | ⏳ planned | [email protected] |
| 🐢 Solomon | ✅ solomon.haylist | ✅ @solomon.haylist | ⏳ planned | [email protected] |
| 🐴 Wattson | ✅ wattson.haylist | ✅ @wattson.haylist | ⏳ planned | [email protected] |
All posts carry the #TheHayList hashtag.
Dynamics to watch
Six very different niches on one very small farm — some of the running pairings:
| Pairing | Dynamic |
|---|---|
| Cluckson × Wattson | The flagship rivalry — hype skeptic vs. true believer. Recurring debate series. |
| Dottie × Wattson | Her diesel food truck is “combustion-era equipment”; she keeps it running out of spite. |
| Coco × Wattson | She critiques his cables; he critiques her hay skirt’s aerodynamics. |
| Turbo × Cluckson | Every stunt graded “mission viability: zero”; Turbo turns each verdict into a motivational poster. |
| Turbo × Solomon | Solomon calmly predicts the exact fall seconds before it happens. |
| Coco × Solomon | She demands his skincare routine; he answers “patience.” |
| Cluckson × Dottie | He inspects her kitchen like a safety audit, then files the tasting under “quality control.” |
| Solomon × everyone | Every attempt to learn his past gets a cryptic line and a change of subject. |
Production progress
Where the project stands today — each character has a full design kit and profile posts ready; solo shorts and voices are rolling in:
| Character | Design kit¹ | Profile posts | Custom voice | Shorts |
|---|---|---|---|---|
| 🐐 Coco | ✅ | ✅ 8 posts | ⏳ planned | — |
| 🐿️ Turbo | ✅ | ✅ 8 posts | ✅ “Turbo” | ✅ 1 solo + cameo |
| 🐓 Colonel Cluckson | ✅ | ✅ 8 posts | ✅ “Cluckson-1” | ✅ 2 solos |
| 🐷 Dottie | ✅ | ✅ 8 posts | ⏳ planned | ✅ cameos |
| 🐢 Solomon | ✅ | ✅ 8 posts | ⏳ planned | — |
| 🐴 Wattson | ✅ | ✅ 8 posts | ✅ “Wattson-1” | ✅ 4 solos + cameo |
¹ Design kit: profile picture, cover art and a character turnaround sheet — see each character page.
Short format: 15–30 second vertical (9:16) shorts for TikTok and Facebook Reels; ensemble episodes under five minutes on YouTube.
What’s next
- Open the six character Instagram accounts — the only character accounts still missing.
- Launch the @haylistfarm group TikTok (YouTube, Facebook and Instagram are already live).
- First solo shorts for Coco, Dottie and Solomon — plus custom voices for the rest of the cast.
And in the background: the first ensemble episode for the YouTube channel is taking shape. More open cast slots (a duck, a donkey, a conspiracy-podcast sheep…) are circling the farm. Watch this space — or better, follow the cast. 🌾